Young filmmakers make solar, renewables look sexy

A crew of filmmakers fresh out of college are working to make solar power and other renewable sources sexy.

Lauren Brady, Ian Rice and Josh Greenwood won The Renewable Energy Initiative’s commercial contest and $2,500 for their commercial titled “Renewable Energy is Hot.” The Renewable Energy Initiative, which aims to increase private investment in clean technology by having regular people invest their 401(k) retirement funds in solar, wind and other technologies, hosted a gala and honored the commercial’s creators in Denver earlier this week.

The team of three is well-known on YouTube for their ‘Colorado Girls’ parity of Katy Perry’s ‘California Gurls.’ Their hit film, featuring numerous Colorado landmarks received over 900,000 hits and earned them some acclaim.

Their new commercial, commissioned through a contest by the Renewable Energy Initiative, urges people to look at clean energy as a sexy alternative and to invest their retirement funds appropriately.

“It’s clear as a glass of water,” Greenwood, who is dressed in a suit and stands against an all-black background says in a smooth tone as Brady seductively holds up a glass. “Are you in?”

The young filmmakers couldn’t be at the gala to accept their reward because they’re working on building their careers in New York City, said Ken Beitel, the advisory board chair for the initiative.

But Greenwood’s father accepted the award for the crew. They have known each other since kindergarten, he said and grew up in Colorado.

“As Colorado natives, they grew up with a respect for our environment and an appreciation for green energy. They really believe in all that you’re doing.”

Gala attendees and speakers congratulated the film’s creators are their innovation and their dedication.

He said he felt that one of the biggest obstacles to greater solar and wind energy development was the media. He said he believed so much of the media disparages or doesn’t give adequate attention to the importance of renewable energy.

The commercial had its world premier at the gala, but will probably begin circulating in mainstream channels soon.