As Sungevity works to expand its presence in the eastern U.S., it launched “Rooftop Revolution,” an ambitious new campaign on Amtrak’s Acela Express train system, which runs from Massachusetts to Washington, D.C., hitting major cities in between. The company is sponsoring wi-fi in the trains as well as doing branding throughout trains for the month of July.
Sungevity is among the companies that offer homeowners solar leases, which are becoming a popular option for homeowners that want to install solar but don’t want the hefty upfront costs, associated with such a system. As part of its summer push elsewhere, the company announced that it was giving $1,000 to the Northern California Sierra Club Chapter for chapter members that go solar with a Sungevity system. It’s similar to Sierra Club chapter deals in with SunRun in Southern California, and with RS Energy in Oregon.
This is the first time one company has taken over the popular Amtrak Acela Express, according to a press release. In addition to offering free wi-fi to passengers, the company is providing back-lit ads, posters and covering 5,000 seatbacks with promotional material.
“The wi-fi service is free on Acela Express, but Sungevity’s sponsorship of the train allows us to reach passengers directly through their Internet use,” said Sungevity Director of Brand Engagement John Ordona. When passengers connect to the Internet on the train, they’re greeted with a Sungevity screen that allows them to access the company’s iQuote service, he said.
“We now have coast-to-coast presence in the United States with Sungevity services being offered in California, Arizona, Colorado, New Jersey, New York, Maryland, Massachusetts and Delaware,” Ordona said.
Sungevity has had a longer presence on the West Coast, however.
“We wanted to make an impact statement in the new regions we service and get in front of a target-right, captive audience. Sungevity's presence on the Acela accomplishes that in a big way,” he said.
The Acela is a more business-passenger focused train than most Amtrak trains.
“Sungevity's campaign with Amtrak consists of a complete brand take-over of the entire Acela Northeast Fleet,” Ordona said. It’s the first phase of a broader advertising campaign, according to Ordona. “Other components of the campaign will launch later this summer.
Sungevity's “Rooftop Revolution” extends the brand's presence from coast-to-coast.”