HGTV star Mike Holmes promoting solar

Mike Holmes HGTV, solarMike Holmes, of HGTV fame, has launched a residential solar power education campaign on his Make It Right website.

“The sun provides us with more energy than we could ever use,” Holmes writes in his introduction to the Solar Power 101 post on his website. “It’s free, clean, safe and renewable. Why not harness it to power our homes?”

Holmes goes on to discuss different types of solar panels and different options for installing them, from buying panels and paying for installation outright to making use of the newer solar panel leasing model offered by a variety of companies. Solar leasing allows homeowners to install solar panels with no upfront cost and buy the electricity they generate from the third party that owns the panels on their rooftops at a fixed and predictable rate.

Holmes partnered with One Block Off The Grid for his educational campaign.

The solar company, which goes by 1BOG for short, has tried to position itself as the Expedia or Travelocity of the solar industry, offering price estimates and connections for various solar installers in a homeowner’s area.

The company welcomes the endorsement from Holmes, who hosts the remodeling show “Holmes on Homes” for HGTV.

“Mike Holmes is an exceptionally trusted source of information for all things related to homebuilding and renovation,” said Chris Stern of 1BOG’s parent company, Pure Energies Group. “We are proud to help him educate the public on the benefits of solar power.”

One Block principals said they’re excited that someone so high-profile in the world of home improvement is offering comprehensive education and outreach promoting residential solar.

Holmes explains everything from how solar panels work and connect to the grid to offset electricity costs to the technical differences between polycrystalline and monocrystalline solar panels and the advantages and disadvantaged of building-integrated solar.

“I like solar power,” Holmes said. “It saves people money, it’s clean and it’s renewable. What’s not to like? It’s a no brainer.”