Telephone companies, cable companies, video rental services, taxi cab drivers, hotel operators, auto manufacturers… These are just a few examples of businesses that have had to evolve with the times or risk going extinct. Why should utility providers be any different?
They’re not. But few of them seem to recognize that the time for them to look to their next chapter isn’t just coming – it’s here.
The news is packed with headlines about the precarious position traditional utility companies are in because of the threat posed by distributed generation. While rooftop solar provides less than 1 percent of the electricity in the US, the industry is growing so rapidly that utilities see the writing on the wall.
The Edison Electric Institute, a trade group for utility companies, has launched an aggressive campaign to slow the growth of distributed rooftop solar.