If utility companies start installing rooftop solar panels, does it make them clever or greedy?
The answer is probably a bit of both. If they would have had any vision or foresight, utility companies would have started their own distributed generation and rooftop solar enterprises years ago when their emerging competition did. Maybe 2010 or 2011 would have been good years to jump on the bandwagon.
But just as Blockbuster (remember the brick and mortar video rental stores?) waited until Netflix stomped on its market share to start its own mail-in rental service, utility companies are showing up a bit late to the party.
In theory, it’s a great idea for utilities to offer rooftop solar to their customers. Their deep pockets and customer access could lead to tremendous gains for solar adoption.